Invitrogen is a $1.3 billion global company that provides products and services to pharmaceutical and biotechnology companies, as well as academic and government research institutions. In 2007 Invitrogen decided to go completely online with a robust interactive online annual report. This innovative video format, which we call AR 2.0, provides a more personal connection with Invitrogen’s three key audience types: customers, employees and investors. See a case study on the Invitrogen's online annual report and get more information on AR 2.0.