In preparation for the 2008 telecommunications conference in Europe, XIUS-bcgi, an international mobile solutions firm, was in need of a cohesive visual system to delineate themselves from the competition and stand out in the show. For the minute-long video, we decided on custom, blur-motion location photography and footage with titling combining quick edits, fast-paced motion and music to convey the company's on-the-go, tech-savvy audience along with their new theme, Take the Lead.