The larger-than-life in-store portraits were designed to blend and accent the newly designed open space in downtown Boston. Local musicians were chosen to showcase each Limited Edition Guitar and match their style to a specific tone and sound from the custom line. When walking through the retail space, the portraits ranged from the fun-loving simplicity of a rockabilly artist, to a quiet and soulful image taken in a living room setting, to finally the heaviest headbanging musician playing live and on stage at a local venue.