"Titleist Forged Iron Microsite" For Acushent Company Selected as a 2004 MITX Awards Finalist
Microsite Recognized as One of New England's Best Interactive Solutions
BOSTON, MA(OCTOBER 15, 2004) -- Weymouth Design today announced that the Titleist Forged Iron Microsite designed for Acushnet Company of Fairhaven, MA, has been selected as a finalist in the consumer category for The 9th Annual MITX Awards. Held annually by the Massachusetts Innovation and Technology Exchange, the MITX Awards recognize excellence in the creation of interactive technologies designed, produced or developed in New England.
Titleist Forged Iron Microsite was designed to serve as a kick-off to the new product introduction of the Titleist 704 CB and 804 OS forged irons. The microsite gives consumers a compelling experience of the Titleist brand and provides in-depth product performance and engineering process excellence. The site uses Macromedia Flash streaming technology and dynamic content distribution. Streaming video using the standardized player allows any user viewing the site to see the video regardless of the media player installed on their computer. Content is controlled via the content management system. Titleist, FootJoy, Cobra and Pinnacle comprise the major golf brands of Acushnet Company, an operating company of Fortune Brands, Inc. (NYSE-NFO). For more information about Titleist or to view the website, visit www.titleist.com.
About Weymouth Design
Weymouth Design has expertise in all aspects of corporate communications and corporate and brand identity. The firm has experience working with all types of media including print, digital media, film and video. Founded in 1973, the firm is based in Boston, MA with offices in San Francisco, CA.
Contact: Graham Schelter
gschelter@weymouthdesign.com
Phone : 617.542.2647