Weymouth Design Inc.’s Acushnet 2003 New Product Showcase CD-ROM Selected as a 2003 MIMC Awards Finalist
BOSTON,MA(SEPTEMBER 24, 2003) – Weymouth Design today announced its Acushnet 2003 New Product Showcase CD-ROM has been selected as a finalist in the consumer goods category for the 8th Annual MIMC Awards, held annually by the Massachusettes Interactive Media Council, the MIMC Awards recognize excellence in the creation of interactive technologies designed, produced or developed in New England. The MIMC Awards has been cited as one of the most prestigious awards competitions for New England's interactive industry and the largest technology awards showcase in the country.
"This year's MIMC Awards submission attracted some of the most impressive interactive projects and technology applications in the industry today", said Leslie Cushing, Executive Director of MIMC. "We are delighted to showcase the innovative work that is being produced in the region." The purpose of the project was to provide a brand showcase that educates retail accounts and the Acushnet internal sales force on the New 2003 Product Line. Specifically, the project needed to accurately portray the brands' individual identities and overall positions as leaders in their respective markets while reflecting the innovative nature of the company and the unique product technologies each brand offers. The CD-ROM was designed to reduce costs by replacing a printed product catalog as well as Acushnet presence at the Anuual PGA Show.
"Never before have we brought so many significant new products to market in such a short window of time, which led us to this interactive sales presentation as a necessary communication vehicle. The response from our customers who have viewed the presentation has been overwhelmingly positive" -- David Maher, Vice President, Titleist Field Sales.