Identity Design That Works Features Bradford Branding Program
ROCKPORT, MA(APRIL 30, 2003) -- Rockport Publishers, Inc.'s "Identity Design that Works: Secrets for Successful Identity Design", a review of some of the worlds' most memorable branding programs, features the corporate identity program created for Bradford Soap Works, Inc. of West Warwick, Rhode Island. The publication includes a collection of programs produced for retail, corporate, travel and dining, entertainment and educational corporations from 26 design firms in eight countries. Bradford Chairman John Howland recognized the company's conservative corporate image no longer reflected the face of one of the industry's most innovative manufacturers of personal cleansing and cosmetics products. Mr. Howland selected Boston based Weymouth Design to help create the program. In addittion to the new logo, Weymouth produced print advertising and collateral material, new product and packaging design, a website, a corporate video, environmental graphics and interactive sales tools.