Titleist's "Direct From The Tour" Selected As Macromedia's Site of The Day
SAN FRANCISCO, CA (MARCH 25, 2003) -- Macromedia announced Titleist's 'DIRECT FROM THE TOUR" feature on the titleist.com website as the SITE OF THE DAY for Monday, March 25th 2003. The site was featured in the showcase section of the Macromedia website "DIRECT FROM THE TOUR" features video interviews and on-course photography of Titleist's 2003 PGA Tour players and their success including exclusive interviews with Ernie Els, Davis Love III, Phil Mickelson and Brad Faxon among others. Centered on the theme of "LEADERSHIP", the initiative is an extension of the brand's commitment to connect golf enthusiasts and Titleist loyalists with PGA tour players.
Developed by Boston-based Weymouth Design, the site was engineered using Macromedia Flash MX, fed by an XML relational database. The site was designed to allow Titleist's on course photographer to upload digital photo's and video from the PGA Tour while allowing Titleist's editorial staff the ability to review, edit and make live selected videos and photographs.