HEALTHPAD 360

How Innovative Care Providers, Physicians & Healthcare Firms
Develop Better Marketing Options (& Health Outcomes) Using Tablets

Tablet growth is explosive in healthcare, with the convenience and visual acuity providing new ways to train, inform, educate, market – and connect. At the event on September 15th, the panel discussed their innovative use of tablets, best practices they’ve seen, and what the future holds for the “HealthPad.” The topic, discussed in terms of doctor/patient, doctor/doctor, and marketer/doctor interactions, was well-received by the live audience - in person and online. Archived content is provided on the right.

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Panelists

Mary Cronin, Ph.D

Professor of Management, Boston College, Editor, MedHealthWorld; Author, Smart Products, Smarter Services (Cambridge University Press, 2010).

John D. Halamka, MD, MS

Chief Information Officer of Beth Israel Deaconess Medical Center, Chief Information Officer at Harvard Medical School, Chairman of the New England Healthcare Exchange Network (NEHEN), Co-Chair of the HIT Standards Committee, full Professor at Harvard Medical School, and practicing Emergency Physician.

Jill Guimont

Senior Marketing Manager at Medtronic, Inc, a medical device firm headquartered in Minneapolis, Minnesota.

Jonathan Ting, M.D.

Eye, Ear and Throat Surgical Fellow working on Sinusvideos.com with the founder, Ralph B. Metson, M.D., a clinical professor at Harvard Medical School.

Tom Anderson

President & CEO, Weymouth Design.

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