NETGEAR is a global company that provides products and networking solutions for homes and businesses. We started working with NETGEAR shortly after their IPO in 2003, by creating the company's first chief branding tool — their annual report.
The annual report design and custom photography served as a springboard for developing updated brand standards for all print and online marketing communications, including retail product packaging. The photography style developed for the AR was the catalyst for creating new packaging which features slick product imagery as the dominant visual. The investor relations section of NETGEAR's website featured a video Q&A with Senior Management, which extended the key business strategies communicated in the annual report. This project set the stage for the redesign of the corporate website and other online communications, including seasonal e-newsletters, and various HTML email promotions. We've extended the brand with other projects such as product microsites, brand video, advertising and trade show graphics.
As NETGEAR moves into different product categories, we continue to set the style for the packaging design and product photography - an integral element for visually defining a brand that was founded on style, performance and reliability.