Foxcroft Academy, an independent high school in Dover-Foxcroft, Maine, was founded nearly 200 years ago. Two Foxcroft alumni work at WD, and we approached the school to see if there was an opportunity to help upgrade Foxcroft’s identity, including the logo, photography, viewbook, website and admissions videos. Our discovery process helped inform the look and feel the school wanted to aspire toward, including a peer audit. We needed to raise the creative bar and produce a system that will last for years and years. While shooting some of the imagery last fall, we engaged the students with photo and video tutorials and workshops, as well as some sagely guidance from our company's founder and Foxcroft alumnus, Mike Weymouth.